Podcast

Establish A Modern Approach To Grow Your Business With Integrity

B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
As a B2B keynote speaker and strategic advisor, Ian helps businesses modernize their approach to marketing, sales, and customer experience to align with how buyers make decisions, earn the role of trusted advisor, and dramatically grow revenue.
After working with Ian and implementing his approach, organizations have seen remarkable results!
There's this idea that B2B buyers in purchasing and procurement are only concerned about one thing...price. While that might the stereotypical, old-school approach to the B2B buying process, forward-thinking companies and buyers take a different approach. On this episode, my coauthor of Same Side Selling Jack Quarles joins us to share new and more innovative...
Public speaking isn't just those times when you're communicating in front of a large group of people. In fact, public speaking is anything other than the times you're whispering to yourself or talking in your own head. If someone else hears you communicating, it is public speaking. Publically communicating ideas and information is essential in...
When someone says networking, you likely think meeting strangers in order to grow your connections. What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online networking tool. Instead, you focus on developing a better understanding of the...
Could renting an Airbnb to traveling employees near the headquarters of your ideal customer be the secret to gaining intel about your potential customer?  One of our podcast listeners thought it might work and wanted an opinion about this interesting approach. When it comes to uncovering what customers think, I turn to Bob London, founder and CEO of...
Sales quotas are meant to help businesses achieve incremental goals. But, if they become the primary focus for the seller to 'just close deals' without the client's best interest in mind, then you put so much at risk for your business. I've seen too many sales professionals make rash decisions in order to meet a quota. For...
The best candidates and top performers are not looking for a job right now. To grow your sales force with executives and salespeople you need to a different approach find and attract the right talent.   Sean Sykes of Peak Sales Recruiting joins me on this episode of Sale Side Selling to discuss how you...
Discover (and fix) the gap in customer service you never knew existed. Businesses can easily fall into the trap of thinking the customer service experience is all about ‘going the extra mile’ or ‘trying to exceed exceptions’. When in fact as Geoff Ramm explains in this episode these phases are 30- 40 years old and...
Fear and sales don't usually mix well. When you're paralyzed by fear, it's hard to perform at the highest possible level. But, as Waldo Waldman points out, it's inescapable. We're all afraid of something and, at every level of a career, we inevitably encounter things that we're afraid of. Whether it's a skill like public...
Why do some sales teams flourish while others struggle? What do good teams do so well that other companies don't? Recently, I've been working on a new book. As part of my research, I interviewed executives at high-growth companies and come to understand why some companies are able to grow so fast while others have...
My guest this week, Dave Lorenzo recently published a book entitled 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye. You're probably asking yourself, "60 seconds? How could anyone possibly make a sale in one minute? Is that even possible?" According to Dave, probably not. But, the...
B2B organizations call on Ian Altman when they want to accelerate revenue growth with integrity.
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